Associated with
Swathika Mahalakshmi
Tip of the week 18 - A/B testing for your email marketing campaigns
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Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a basic layout, but this does make a difference with your campaign's performance.
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