When the most valuable information about your business (like your hours of operation, location, and contact information) is hosted among so many different owned and non-owned channels, it becomes more difficult to manage. What's worse: if information is difficult for your team to manage, it's also difficult for your customers to find and rely on because they only have access to a fraction of the information they're looking for.
In short, information silos make it difficult for your customers to have confidence in online interactions with your brand. So how do you eliminate them?