Associated with
Bryan Kramer
Himaan Chatterji
Dorian Stone
B2B vs. B2C: How and Why Companies Market the Same Product Differently
Bryan Kramer's book 'There is no B2B or B2C: It's Human to Human #H2H' has revolutionized the way businesses communicate with other companies and their actual end-users. "We need to connect to humans in a human way," after all.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Similarweb
Featured by MarketMuse
