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The ultimate guide to creating a content strategy framework
Too many content teams run on chaos. Ideas live in random docs, publishing dates shift weekly, and no one's quite sure what's been written or why.
On these kinds of teams, writers feel rushed and the strategy gets diluted. Even worse, the content ends up being reactive instead of intentional.
Why does it happen? Because they're working without a framework.
A content strategy framework brings structure to the process so you're not starting from scratch every week. It keeps your eyes on your goals so your team speaks with one voice and makes the best use of your time and resources.
Fortunately, a framework doesn't have to be complicated to help you produce meaningful content.
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