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Mandy Thompson
[Revenue Cafe] #32 - Your ABM Strategy Is Outdated with Mandy Thompson
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Mandy Thompson, Founder and CEO of Digital Reach Online Solutions. ABM as a strategy fails because of a lack of alignment across revenue teams, unclear handoff when ABM becomes ABS, and simply no strategy for account-based efforts to continue in sync with sales after the initial sale.
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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