On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Mandy Thompson, Founder and CEO of Digital Reach Online Solutions. ABM as a strategy fails because of a lack of alignment across revenue teams, unclear handoff when ABM becomes ABS, and simply no strategy for account-based efforts to continue in sync with sales after the initial sale.

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 20223 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com