America's economy was built by small businesses. The farms and shops of early America grew an economy that's now the largest in the world. It's not a coincidence, even in today's polarizing world, that small business retains its positive reputation. It's a fundamental part of the nation's DNA.

Even as the economic foundation has shifted over the years from an economy of independent small businesses to modern corporations, that small business DNA never went away. Every year more people than ever made the courageous decision to strike out on their own.

Since 2012, OutboundEngine has helped almost 30,000 SMBs thrive with better marketing. Every small business has a unique story, but time and time again we heard two themes: