There is a reason why car manufacturers strongly recommend that you regularly give your vehicle for periodic maintenance once every 12 months or after every 5,000 miles of driving. If you don't-you run the risk of incurring engine malfunctions which usually turn out to be costlier than the periodic check-up costs.

Running a SaaS business is surprisingly similar to keeping your car running healthy. If you have a customer success team that regularly checks in with your customers, you will build a revenue engine that gives you great mileage and runs smoothly.

But if you don't have a system to regularly check in with your customers, your relationship with them suffers and you will soon run into problems that can lead to a high degree of churn. There is, however, a huge difference between calling up your customers for a monthly check-in as a cursory gesture versus actually checking in with them to understand how they are doing.

Through this post, let's look at how to run customer check-ins meaningfully.