Considering the inception of search engine optimization (SEO) occurred in 1997, although many argue it started with the dawn of the internet in 1991, that still doesn't indicate that everyone has the same level of expertise. If you're a small business owner trying to launch a website for your newly established company, you may be seeing this acronym for the very first time.

SEO has endured its fair share of transformations over the years with the ever-changing rules, facts, information and tactics that have either been effective or reimagined by Google's Algorithms when some pages didn't quite perform accordingly.

For someone who's just starting an online business or making a website, SEO can be quite overwhelming to pursue without knowledge of the basics.

Check out this compilation of SEO tips, tricks and simple hacks that will help small businesses' websites achieve better search engine rankings.