We work with many clients at various points on the spectrum of marketing reporting maturity. Some orgs we work with are super early in their maturity, and some are much later in their maturity. But, the orgs that do marketing reporting best, have a reporting cadence.

What's a marketing reporting cadence? Well, it's a predictable reporting schedule that sets an expectation for the rest of the marketing org about what's going to be reported on and when that is going to happen.