Don't get hung up on vanity metrics, understand your activities, what they mean, and if they're actually leading to revenue. What's effective and produces quality results?

Managers create success by creating a culture of collaboration, hosting impactful team meetings, and continuously measuring and adjusting their goals .

Metrics the whole company can get behind, besides revenue, are virtual meetings (i.e. the time you're spending in front of a buyer) and taking care of your internal staff members (hello, ENPS - Employee Net Promoter Scores).

Justify expanding your sales enablement team by proving you're adding real value. This value manifests itself in being a tangible value-driver, either as top-line metric growth (i.e. impacting revenue) or you're accelerating metrics (activities that impact revenue).

Wonder why your team isn't hitting their goals? Diagnose AND THEN treat. For doctors, treatment without diagnosis is malpractice - the same goes for sales enablement professionals and revenue leaders.