Associated with
Chiara Hoogervorst
Posted Apr 2, 2024
•
9 min read
The Definitive Video Marketing Glossary of Terms
When we surveyed businesses for our 2024 State of Video Report, a whopping 93% of them rated video as an important part of their marketing strategy. It's no surprise, because video is a pretty effective way to promote a brand, product, or service.
All that video marketing shop talk can be overwhelming if you're new to it. That's why we created a glossary of common video marketing terms, organized by category and in alphabetical order. Check it out!
Video performance terms
Types of marketing videos
Video distribution terms
General video marketing terms
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