3 min read
How Ryanair uses Hotjar to gather customer feedback and shape their product strategy
Ryanair is a leading discount airline from Ireland. They receive a staggering 1.8 million visitors per day on their website-travelers looking for bargain flights (their flagship product) and hotel rooms (another important product for Ryanair).
Rui Pereira (Head of Research and Usability) and Anna Zajac (User Experience Researcher) use Hotjar Surveys to gather customer feedback and understand how customers interact with their products.
Specifically, they use Surveys to study the customer flow when customers (1) book flights, (2) check-in in for flights, and (3) book hotel rooms.
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