Financial Services company Kasasa wanted a partner to help them scale their content efforts with authority.
The team found themselves struggling with workflow efficiency. The hope was that with the right tool, the team could create more content, faster, and enable easier internal buy-in, shortening feedback loops.
Kasasa brought MarketMuse onboard to centralize their content strategy, speed up processes and validate their content planning. MarketMuse's planning services helped support the org's rapid growth, cutting time needs significantly. While Content Briefs simplified processes and helped make their content even more authoritative.