Dive into marketing mastery with Theresa Anderson of Agorapulse on Caleb's podcast. Learn how Theresa's journey from product marketing to Forbes Council shaped her unique leadership style. Discover her insights on the buyer's journey, focusing on emotional customer needs and the art of product-led growth in B2B SaaS. Get tips on building effective teams, breaking down silos for cohesive strategies, and securing marketing's role at the decision-making table.