How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people
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Brianna Conley Brianna Conley
4 min read
How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people

When the World Health Organization declared COVID-19 a global pandemic a year ago, the Virginia Department of Health found itself overwhelmed by calls from confused and panicked residents.

During that time, Suresh Soundararajan, CIO of the Virginia Department of Health, said personnel were struggling to get constantly-changing information to the public through the department site's FAQ section.

So when the opportunity arose to partner with data company Jebbit on an interactive tool to answer COVID-19 questions, Soundararajan said the VA Department of Health jumped at the chance.
The interactive quiz, available on web and mobile, allows users to click through a list of topics and subtopics based on information consumers most frequently search for on the Virginia Department of Health COVID-19 website. Each click redirects the user to a new page with corresponding information to find the answers they're looking for.
Since creating the vaccine quiz at the start of the New Year, the Department of Health has reached 2.4 million people.