Associated with
Gavin Sherry
Posted Mar 17, 2020
•
12 min read
Email A/B Testing: Increase your Email Performance and Revenue
You've got a great idea for an email campaign. You're sure the content is perfect, the product is irresistible. You're ready to launch it. You just need a subject line. You've got two ideas. Which should you use? Most marketers already know the answer: you should test both of them. Create an audience, then split [read more...]
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