Many retailers dream of the day they'll be able to streamline interactions between customers and products, as well as to offer around-the-clock service while not breaking the salary budget. A chatbot can fill that void, helping a retailer reach customers 24/7 and enhancing customer experience by answering commonly asked questions quickly and accurately. That's a particularly attractive solution when a chatbot-also called a "virtual agent"-is offered as the initial strategy, with a live agent available as needed.