In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io  Questions Answered: Why do people struggle with engagement? How have things changed in our current environment? What is your approach to problem solving? How do you avoid scope creep? What is your decision making process? Why do we get sucked into the lures? How can you be easy to do business with? How can we manage the growth cycle? Key Takeaways: We struggle with engagement because we have been so focused on the digital world. We need to take a step back and ask what the customer journey looks like. Everyone is trying to navigate our current operating environment, companies need to be agile. It's more important than ever to have a platform to manage your customer engagement items. The key is stay on the right path 5 Step Problem Solving Process Ideation Research Build/launch Understand what your KPI's are Raise capital If you're not experiencing scope creep you are either not asking the right questions or you are dead on right. Buyers are always influenced by the shiny lure and buzz words. Reduce the amount of friction that it takes people to get into the product. Be sure you know how customers go through your purchase process Getting people into our free trial is really part of our marketing. You're not going to know where things are failing until they actually fail.  You have to set the business up to scale from day one meaning you have to have your 5 year plan and then you have to execute on your plan. Show Links:  Erik on Postal on Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or [email protected] Invest in a Catalyst Sale course - self directed. Find our courses   us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to [email protected] or contact us directly on , or . This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.