A colleague of mine recently invited me to co-host a webinar with her, on the topic of how to come up with great story ideas for your business. For those of us in the marketing world, this traditionally would be considered "top of the funnel" content. Yet when I started looking into our most popular stories of 2018, I found that the majority of them leaned towards "middle of the funnel" content-more focused on Oracle, its products and its direction-the type of articles you might read if you're trying to decide whether to make a purchase