Associated with
Vipasha Sinha
Tip of the week 61: Place information above promotion in your newsletters
One of the most common mistakes that marketers make while crafting a newsletter is that they push way too many offers to their subscribers.
Instead of being like a nagging salesperson, a newsletter should be more of a well-meaning friend, who is happy to help.
When it comes to newsletter content, it is best to have 85% of it dedicated to educational information and the remaining to promotional material - offers that are proud to promote.
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