Most people in business would rather do anything other than cold call customers.

But the truth is, cold calling can be incredibly effective if you do it right.

Cold calling is significantly more effective than direct mail and other forms of advertising. It also gives you the chance to go directly to your customers instead of waiting for them to come to you. And, if you get good at it, it can actually help build your reputation.

As a business owner or salesperson, cutting to the chase and getting customers on the phone can save you loads of time. While there are many benefits to building out marketing funnels and inbound leads through email, calling someone directly bypasses those steps.

In this article, we'll talk about some mindset shifts to help you prepare for your pitches, and share some cold calling scripts to generate more appointments.