Prove It or Lose It: Thriving in a Self-Serve Economy
Associated with
Megan Headley Megan Headley
Jim Habig Jim Habig
Posted Sep 27, 2023 2 min read
Prove It or Lose It: Thriving in a Self-Serve Economy

Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius discuss the findings of the 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It and what this means for the future of B2B.