User-generated content (UGC) has become content gold for brands looking to build authentic connections with their audience. Why is UGC such a big deal? For starters, UGC provides social proof, boosts engagement, and builds trust with your audience. But the business benefits of UGC go much deeper than that. Benefits of UGC Featuring UGC on product pages can increase time-on-site by up to 90% and conversions by 29%. Ads featuring UGC achieve 4x higher click-through rates and a 50% drop in cost-per-click compared to average ads. 56% of consumers say they are more likely to buy a product after seeing