There are now 2.8 billion people are using social media worldwide. This is 21 percent higher than 2015, and this number will continue to grow throughout the year of 2017.

We have evolved into the "experience" economy, and we now have to give our customers an experience they fall in love with. To give you an example, both Uber and Airbnb have grown to be multi-billion dollar companies because the one thing they do really well is giving a great customer experience while also fulfilling a need.

With the majority of consumers expecting a brand to be using social media, how are you managing time when you have to listen and reaching your target customers on a daily basis?

Finding a way to market to your target customers in a cost effective way using social media is crucial. I have worked with hundreds of businesses and trained thousands of people in almost every industry, and one thing with consultancy is the ROE (Return on Engagement) for social media when executed correctly.

If I were to tell you that you could successfully do your social media in just 30 minutes a day, what would you say?

I have spent more than nine years building my profile in the world of social media and digital marketing and have achieved more than three million impressions every year on Twitter. This would not have been possible without telling a story and offering a great customer experience. If you can't share with your audience who you are and how you can help, you won't be able to convert that audience into happy customers and then brand advocates.

Image you had 30 seconds in a lift with Richard Branson, and he asked you one question, "How do you help your customers?", what would you say? The art of storytelling is explaining in 30 seconds or less what your business does, what pain it solves in your target market, and why you are so passionate about what you do.

To give you an idea of why social media is so important, and how it can drive sales for your business, take a look at the visual below which gives you some key statistics around the top six social networks.'

Did you know that sharing content on Google+ will give you a better SEO ranking on Google than using backlinks and keywords in URLs? This is one of the reasons why social media is extremely important when it comes to having your business ranked highly on Google for your niche keywords.