Every day this week, on top of our regular episodes, we're going back to the basics. Which means we dug through the archive of nearly 200 episodes to bring back 5 can't-miss episodes. This week's Back to Basics series is all about email marketing. Automating your emails is one of the most powerful things you can do for your ecommerce brand. But it can feel daunting. That's why most people start out with newsletters. But the ROI on automated emails is SO much higher. Here are the 3 types of automated emails you need to start making money while you sleep (or take time off, or cook dinner, or play with your kids...).