BOPIS has gained incredible traction, particularly around the holidays, and has quickly become a favored channel for many customers. According to GPShopper, many consumers are turning to BOPIS to eliminate the common stressors of holiday shopping, including long lines, out of stock items and online orders arriving too late. What's more, research from Oracle Retail found that 30% of millennials and 25% of Gen Z consumers will go the BOPIS route and pick up the gifts they ordered online in the store, compared to just 14% of baby boomers, signaling this trend may grow with younger generations' spending power.