In our first look at impression share we spotted some low-performing keywords
that accounted for 11% of a client's ad spend. This is what we saw when we
reviewed their campaign stats. In this second part, let's look at how we
responded and brought their campaign back from that stumble.

Find your impression share gaps
To see how this wasted money is affecting your impression share, change your
filter to filter for keywords with a conversion rate of > 2%. This will allow
you to see which keywor