Navigation, Layout, and Content: Why Trust Matters
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Kendall (Youngstrom) Wise Kendall (Youngstrom) Wise
7 min read
Navigation, Layout, and Content: Why Trust Matters

The UserTesting research team has seen its fair share of testing videos. Cumulatively we watch over 10,000 videos of study participants and produce more than 1,000 reports every year. We've been inside users' heads and we've seen their emotions. We've seen joy, sadness, fear, disgust, and certainly anger. But when it comes to UX, there's a sixth emotion that really kicks into gear: trust.

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