4 things you'll learn in this episode:
How Mike writes cold emails.
What to do before sending emails

The mindset behind writing emails.
The framework for cold emails.
Mike Wander is a former Account Executive at Lavender.
Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

Mike's results:
In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
His email open rate stands at 65.3%.
He has a 45.8% reply rate on cold emails.