Posted Jul 2, 2020
•
20 min read
#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era
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the report aims to understand how brands can effectively navigate this risky business, they surveyed more than 1,500 U.S. consumers to determine when and why they want brands to speak out on political issues and how brands can make a difference using social media. With the findings from this report, brands can develop stronger, more effective social strategies when it comes time to put their stake in the ground.
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