With every new year comes the many articles on marketing trends and predictions-we've shared several of our own, in fact. What makes forecasting the most impactful is when it's built on a foundation of concrete evidence.

The latest Martech for 2024 report is that evidence. Published by ChiefMartec and MartechTribe, and sponsored by our friends at mParticle, Snowplow, and other leading marketing technology platforms, this 89-page analysis covers the state of martech and what to expect in the year to come.

You can see the full report for yourself, but these are the three things that stuck out most to me.