Summary: Authenteq, a SaaS identity verification and privacy provider, was dealing with a bloated suite of MarTech tools, stalling internal workflows and integration efforts. This prevented their sales team from identifying hot leads, seeing which were most engaged, and focusing on high-value opportunities. This led to deals slipping and lost revenue. Not unlike many SMBs, "They gravitate to the bright and shiny object and take a bottom-up approach to adding MarTech, resulting in tools and data that are misaligned with business objectives or unable to provide relevant insights," according to Harvard Business Review. By partnering with SharpSpring, Authenteq was able