Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all 'forced' to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest's former employer CRMNEXT did.
In this episode of Recorded Content, host Justin Brown welcomes James Gilbert, the CMO of RedRoute. James was the Head of Marketing at CRMNEXT, where he created the Banking on Experience podcast alongside his team.
James and Justin discuss what it was like launching a finance-focused podcast at the pandemic's peak, his team, the thinking–outside–the–box principle in hiring, and how to prevent burnout yet meet the demands of producing a podcast that constantly brings value.