How Sunnyside Achieved 85%+ First Week Retention Through Personalized Onboarding
Associated with
Nick Allen Nick Allen
6 min read
How Sunnyside Achieved 85%+ First Week Retention Through Personalized Onboarding

Sunnyside (formerly Cutback Coach) leverages two-way SMS messages to help anyone who regularly drinks alcohol build healthier habits around their drinking. In this series, founder Nick Allen-who was the first retention-focused hire on the growth team at Lyft and former Director of Member Retention...