Associated with
Janna Erickson
11 min read
An Inside Look at Drift's Human-to-Human Virtual Event Strategy
If you've been in the marketing world for long, you'll have heard of Janna Erickson. We caught up with Janna to find out why not talking about the brand actually works, how she aced a brand new virtual event on a brand new platform, and why a human-focused event strategy is the only way to go.
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