How to ABM Like a Boss (Part 6): Measure with ABM Metrics | Account-Based Marketing – Demandbase
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Brandon Redlinger Brandon Redlinger
Posted Feb 25, 2021 10 min read
How to ABM Like a Boss (Part 6): Measure with ABM Metrics | Account-Based Marketing – Demandbase

Leads and opportunities are fine marketing metrics, but they're insufficient for measuring Account-Based Marketing. ABM requires ABM metrics.