Retail vs online: the current feelings and expectations of European shoppers
Associated with
Amy Kelly Amy Kelly
8 min read
Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For some, it was a Saturday ritual to meet up with friends and casually stroll through the shops, picking up things that might catch their eye, and for others, it's more of a chore they'd rather avoid. However, we've all had to do things differently this past year, including shopping.