COVID may have been with us for a while by now, but healthcare marketing teams are still scrambling to shift and redefine their marketing strategies. "Marketing as usual" is no longer an option as everything from patient care strategies to mindful messaging and timing of tactical execution all have to change within our new normal. Patient acquisition strategies must be different as well, since we've been telling people to stay away from medical facilities

Now, we must actively engage with new and old patients to show them it is safe to come back. Mindful messaging around the availability of services, safety precautions, and virtual care options, along with an optimized local and voice search strategy, will make a big difference in your ability to increase patient volumes in a post-COVID world.