Shafik Quoraishee, Senior Mobile/AI Game Developer at the New York Times, discusses the development process behind popular New York Times games such as Crosswords and Connections, along with what they learned about consumer behavior from the highly addictive and viral success of Wordle.
Key Takeaways:
-How to balance innovation with the legacy of traditional games
-The importance of user engagement and testing in game development
-The future potential of AI in creating immersive gaming experiences