There's often a big focus on creating top-of-funnel content. When you educate at scale, you cast a larger net, right? It feels good to show high traffic volume and demonstrate more awareness in the market.

But only a small percentage are ready to act. Middle-of-funnel content is crucial for capturing those who are more than window shopping. Those consuming this content are much more valuable.

So, how do you create content that bridges the gap between education and your solution?

Josh Spilker, Director of Content for Range, joins a discussion with Jeff Coyle, Co-founder of MarketMuse, about the missed opportunity of the middle-of-the-funnel. Gain insight into:
- Effective content types and when to use them
- Ways to distinguish this content for your bottom-of-funnel content
- How this can improve lead quality and thus trust with your sales team