Associated with
David F. Carr
Marta Sułkiewicz
What Ecommerce Must Learn from Temu to Compete with Temu
Since its September 2022 launch, the Temu app's usage in the US has soared over 8,000%, making it the second most popular ecommerce app. Run by PDD Holdings out of Boston, Temu's success challenges Amazon and surpasses Shein, leveraging advanced marketing and mobile strategies. Other online retailers must learn from Temu's approach to stay competitive.
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