How to use conversational intelligence to identify potential customer churn and improve retention | Avoma Blog
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11 min read
How to use conversational intelligence to identify potential customer churn and improve retention | Avoma Blog

If you're in the SaaS business, it's natural for you to worry about churn. Churn is what gives your customer success team fever chills, hurts your recurring revenue numbers, and anything beyond 5% will rock your company's foundation. But, can we leverage conversation intelligence to identify potential churn signals so that we improve our customer retention efforts? The short answer is yes, and this blog post explains how.

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