Weitz & Luxenberg is a law firm with a formidable digital presence. But
when it came time for potential clients to call, they also had a huge
marketing data blind spot.

The marketing team at Weitz & Luxenberg has their hands in the pot of
virtually every known advertising channel. From television to radio to direct
mail to digital, they do it all. The law firm assists people injured by asbestos
exposure, defective drugs, or medical devices as well as environmental
issues, and they need to be everywhere their potential clients might be.
Digital advertising and media is a major focus for them, as 31 percent of
their clients find them on the internet, whether that be through paid search,
social media, or organic results from their SEO efforts. On top of that, they
know that the greatest advantage of digital advertising is that everything is
trackable. The digital journey can be traced from the first click to the last,
and they need to optimize every step of the way to make sure each ad
dollar is well spent.