Sales succession
Associated with
Jason Klein Jason Klein
Posted Apr 21, 2023 6 min read
Sales succession

Logan Roy, the patriarch of the hit TV series Succession, isn't a role model by any stretch of the imagination. However, as a sales leader, you do need to plan for the succession of your top sales reps – ideally with a lot less drama, infighting, and betrayal. It's pretty common to promote top reps to sales managers, but you could be missing out on a mutually beneficial interim step. According to Peter Ostrow, VP and Research Director at Forrester, sales leaders should take a look at the emerging role of the field sales coach. Successful reps get to share their knowledge with aspiring AEs while also validating to leadership that they have the chops to manage a sales team. Logan would take a different approach, but let's not be Logan.

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