Positive reviews feel like a real win for your business. Your team did everything perfectly, the customer was delighted, and now they've shared that feedback with the world. Job done, right? Well, not quite.

Companies often focus all their energy on replying to negative reviews to limit the impact on their business. But positive reviews also need a response to help customers feel valued and build a long-term relationship. Here's how to reply to glowing reviews and keep customers coming back for more.