Businesses have seen big success with Google Ads (Adwords). Taking that first
step seems like an easy choice, but many stop short when they see the
requirements. You have to bid on keywords, set a budget, create campaigns and
use extensions?

Here's the thing. Google Ads work, and they can give you nearly-instant results.
You can get up and running in less than an hour and if you do it right, you can
start generating new sales at the end of the hour.

Google Ads is a Pay-Per-Click (PPC) system