Attribution: A Means to an End
Posted Jan 26, 2022 3 min read
Attribution: A Means to an End

Did you wake up today with a bounce in your step as you thought about all the fun you would have working on your marketing attribution? Our guess is that was not the case. But attribution is extremely important. How do we know that?  An extensive 18-page research report, The State of MarTech, by the research firm Ascend2, takes a deep dive into the challenges marketers encounter and how they can take back control of their tools and data to pave the way to revenue growth. One of the questions asked was: What are the GREATEST CHALLENGES of your overall