A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank's Internal Podcast - 3 Clips Podcast by Castos
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Scott Monty Scott Monty
1 min read
A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank's Internal Podcast - 3 Clips Podcast by Castos

Scott Monty faced daunting challenges making this show for TD Bank. First off, it's a bank. They're not exactly the most creative brand in the world. Or are they? Second, the show is meant for the internal team. Yes, this is a corporate communications, internal-only show. Why? And how does that change things?...

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