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Ayaan Mohamud
6 min read
Big Red Group has 24x return on ad spend through impact.com partnerships, a 'significant portion' of revenue; why falling consumer trust is actually an opportunity for brands | Mi3
The past two years haven't been easy for experience-based companies like Big Red Group. But it has survived – and thrived – by linking up with travel sites, apps, publishers, and some high-profile YouTube and Instagram influencers. As impact.com's Ayaan Mohamud writes, strategic trading in consumer trust in the form of partnerships can deliver a deep halo effect and big revenue boosts for brands that do it well. And more and more are.
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