Why Knowing the Stage of Your Buyer's Journey is Key to Your GTM [Podcast]
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Jon Miller Jon Miller
1 min read
Why Knowing the Stage of Your Buyer's Journey is Key to Your GTM [Podcast]
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On this episode of The Marketer's Journey, I interview Jon Miller, CMO of Demandbase. Jon has had an incredible career so far, having held some impressive roles including as the Co-Founder and CMO of Marketo, which was later acquired by Adobe. During our discussion, Jon shares his perspective on account-based marketing, including why it's not just about finding the right accounts and sending them the right message, but understanding exactly where they are in their journey.

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